Branding is often a unique challenge, and though it may take the form of a simple logo or a complex system of linked assets and style guides, visual brand development always begins with a conversation about the business goals and desired relationship with the audience.

Octane Public Relations’ rebrand uses a swirl logo and motif to suggest a broadcast icon as well as the unique fingerprint they leave on each client’s campaigns.

See the complete Black Cannabusiness brand refresh Case Study here.

For the Colorado Modular Synth Society, sound waves come together to form an impression of a skyline and mountains. About a year after creating this, I was excited to spot influential YouTuber Hainbach sporting the logo in one of his videos.

I created all the branding and merch for High Plains Comedy Festival from its inception in 2013. See the complete case study here.

Branding can also be whimsical, it all depends upon the desired relationship with the audience.